BA Productions Blog This is the official Blog of BA Productions.

The following is Adam Lepkowski's response to a Skype chat with Anaezi Modu:

Ms. Modu had a lot of interesting things to say about branding. I was unfamiliar with this concept before taking Intro to Professional writing, so any advice I hear on branding is valuable. When Ms. Modu discussed people’s love of brands, it got me thinking a lot about my brand as a filmmaker. I know I love films put out by Paramount Pictures because they brand themselves on every film they make and a larger percentage of those films are great. Ms. Modu said brands need to emotionally “grab” an audience. A verb like that suggests that brands are living, and the brands that grab us (the brands that tap into our emotions) are the ones that survive. You need to understand your audience really, really well to have a great brand. Ms. Modu gave great advice on that: put yourself in the position of your audience. You need to understand what your audience is hoping to achieve by utilizing your brand.